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Wholesale Florist and Florist Supplier Association- US

Wholesale Florist and Florist Supplier Association (WFFSA)is a network of organizations that includes wholesaler-distributors, hardgoods manufacturers, domestic growers and shippers, hardgoods importers, fresh floral product importers, transportation providers, sales representatives and other service companies in the United States.

WFFSA is looked upon as an organization that provides industry insight in a highly evolving market. As an organization, the WFFSA concentrates on the needs of the floral distribution and deals with the logistical and operational changes that the wholesalers and suppliers need to adapt to.

These objectives are achieved through annual EXPO conventions and management training. Apart from this other methods used are

  • Distribution of a financial toolkit
  • Wholesaler marketing campaign
  • Public sharing of rich industry information
  • Online search for wholesalers on their website
  • Professional employee development programs
  • A network of young executives
  • Publications such as newletters and guides

Thw WFFSA also offers an array of programs in partnership with the National Association of Wholesaler-Distributors. These include programs on healthcare insurance, property insurance, car rentals and freight programs.

The WFFSA website also includes a picture gallery of the annual EXPO conventions and a convinient search for wholesalers and suppliers across America apart from a very informative news section.

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